Source: http://www.youtube.com/watch?v=V5BxymuiAxQ
This commercial is from Discovery Channel. It mainly portrays our love for the world through the various characters that each of us play in our daily lives.
I find this particular commercial very appealing because the message that it is trying to convey is simple and is able to bring people together. The song (Boom De Yah Dah!) that accompanies this commercial has a very catchy tune and is easy to follow. I believe this is the reason why it was stuck in my head for quite some time even after a day. I feel that this commercial pulls people together because it emphasizes on acheiving logos, pathos and ethos. People can relate well to this light-hearted commercial because it involves the world.
In my opinion, a successful commercial is one that can effectively put across its message through simple means and one that lives a strong impression on its receiver. I would consider this commercial as one of them.
Besides being effective, this commercial also promotes Discovery Channel. The people in the commercial are hosts of different shows in the channel. Thus, it enables people who have watched their shows, to relate better to the commercial. Furthermore, the commercial depicts different parts of the world which are rarely seen and can only be introduced to others through Discovery Channel.
Boom de yah dah!!
14 comments:
I guess creating a sense of familiarity is a good way to relate to the audience and create a lasting impression. The simplicity and novelty of the advertisement also plays a role in catching the audience attention. As such, I believe this to be a pretty good advertisement.
What a beautiful commercial!!! I seriously feel this commercial has got to be widely broadcast on our national tv. Seriously, this commercial reflects that THERE ARE STILL MANY PEOPLE WHO LOVE THE WORLD!!! Think about those people out there who are constantly fighting, creating havoc. This will be a beautiful message being brought across. Perhaps to those energy saving campaigns, this commerical will be of an advantage too.
Don't you love the world? I LOVE THE WORLD!!!
P/S: I want to send this commercial to OSAMA. Please love the world. Thank you.
this is a good commercial, however, what is happening right now in this world is contrary to what this commercial is trying to put across.wars are still ongoing in iraq and georgia. global warming are at its extreme now where the north (or is it the south) pole ice are melting, polar bears are facing threats to their lives. People should love and cherish this world. i hope this commercial can put the point across to everyone. please cherish the world. to make life better for generations to come.
this commercial should be aired on each countries national tv.
LOL... nice one there... when this advertisement was out on discovery channel. It was also constantly in my head.
To me, i think this is a very good commercial. like you said, it is very easy to understand especially with that catchy song. almost everyone should and will understand.
Also, this commercial can help to spread the message of "love the world". It also shows that there are people out there who cares about the world. and also liek you said, it also helps to promote discovery channel by featuring some of the people whose shows they broadcast.
very catchy... kudos to discovery channel... and also you for mentioning it...
I think that this is a nice ad because it has a catchy tune and it combines the voices of many. Through the ad, it seems to project the message that the everyone on earth is united and also projecting a optimistic message for viewers.
And the greatest strength of the ad is that it is a song that belongs to the many people who have contributed. I guess that the effect of the collective group always surpasses the individual.
This is a advertising tool for Discovery Channel, as it supports the channel's general objective to embrace diversity and curiosity.
*I prefer Discovery Travel and Living though. hehe...
yo ho! Boom de yah dah!! i also feel like singing!
"i love the ocean! i love my bubble tea! i love the forests! i love my bunny! i love the sun set! i love raymond lam!" wahaha.
this is cool. through ligh-hearted singing and the non-verbal signals that the people have been sending out, i could almost fill their love!
indeed, other than verbal communication, non-verbal is as important too. without the complimentary of music, i bet the ad wont be as attractive. i love the part about 'I LOVE THE GIANT SQUIT' most. LOL.
great sharing
-DEBS TO YIJING-
I ALSO LOVE THE GIANT SQUID PART MOST!!!!!!!!!!!!!!
BOOM DE YAH DAH!
Waa~~
great AD!!
=)
love the world people!
BOOM DEE YA DAH! XD
hello :)
might not have seen u in comms class before, but i totally agree i love the discovery commercial!
i think its a smart idea to use the hosts of the different discovery programmes and inculcate the catchy tune to promote the world and the discovery channel brands!
been loving the ad the minute it first aired! didja know it can even be downloaded as a ringtone? too bad its just for starhub mobile customers.
nevertheless, smart move made by discovery channel! even starhub is making money from it!
:)
nice and heart warming commercial it is. I saw it on discovery channel too (: not only is the commercial portraying the beautiful world,but also shows that people love them.
This commercial also serves to advertise the various shows of the discovery channel like the world's deadliest catch and man versus wild.(i'm a die hard fan of discovery channel..hees..saw the geeky side of me?)
hence, i will say this commercial has multi-purposes, to tell people to love the world and at the same time advertise their current shows =D i would personally agree that it is a successful commercial!I totally agree that the tune is so catchy!
but the forensic part is kind of scary huh...she love that freaky thing..OMG!! but it catches my attention, laughed constantly when i first saw it on discovery channel O.o
I agree with all that the song is catchy, lovely, and encourages pple to love the earth.
However, wont you hesitate a moment and discover that it may just be a pack of lies, a propagnda tool, or rather a platform where Discovery Channel use it to attract more suscribers to earn more revenues?
Definitely, you know the video isnt true in the real world. In fact, globalisation and the quest for profit-maximasation have drove human to committing greater heights selfish acts you can ever imagine while compromising the environment and make sustainable development near impossible.
Truth is what ought to be displayed; Not false and misleading adverts that is intended for attracting more suscribers to Discovery Channel.
I do not support the video.
-DEBS TO ALL-
THANK YOU FOR COMMENTING!!!
-DEBS TO MELVIN-
I agree with you that Discovery channel uses this commercial as a tool to increase its revenue and and attracting more viwers.
We cannot deny the fact that advertisements have a profit-maximizing target.
The advertisement portrays a positive image of the world eventhough the world is in fact in a state of chaos, as it aims to discourage people to think negatively of our world and give a glimmer of hope.
I LOVE THE WORLD!!!
To me, this advertisement is pretty good! This commercial acts as a mean to encourage people to LOVE THE WORLD, despite all the negative world issues.
Must Love The World ! ! !
I love tis song and it sure ain't gonna get out of my head for some time ;)
It's a good commercial to simply say you love everything. Though I doubt many ppl would love so many things in the world as we can see loads of ppl doing harm to earth.
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